DK全球视觉系列Entrepreneurs Who Changed History改变历史的企业家

Entrepreneurs are individuals who dare to pursue their vision to create new businesses, products, or services, often at great personal risk. Their innovations not only drive progress and create opportunities, but they also make an indelible and lasting impact on our society.
创业者是敢于追求自己的愿景去创造新的企业、产品或服务的人，往往冒着极大的个人风险。他们的创新不仅推动了进步，创造了机遇，而且对我们的社会产生了不可磨灭的持久影响。

New ideas have always been a fundamental component of economic growth and development. Without entrepreneurs, many great leaps forward would not have taken place.
新思想始终是经济增长和发展的基本组成部分。没有企业家，许多伟大的飞跃就不会发生。
A foundation of the modern world, entrepreneurship is one of the chief means of increasing levels of production, alongside investment capital, labor, and natural resources.
作为现代世界的基础，企业家精神是增加生产水平的主要手段之一，同时也是投资资本、劳动力和自然资源。
However, despite entrepreneurs’ overwhelmingly positive contribution to both society and the wider economy, their new enterprises are not always welcomed.
然而，尽管企业家对社会和更广泛的经济作出了压倒性的积极贡献，但他们的新企业并不总是受到欢迎。
Entrepreneurs often go against the grain, challenging the economic status quo in seeking to take advantage of an opportunity in the market, to introduce a bold new technology, or simply to follow a hunch. These individuals are risk-takers and
企业家们往往逆来顺受，挑战经济现状，寻求利用市场机遇，引进大胆的新技术，或者仅仅凭直觉行事。这些人是风险承担者和
prepared to jeopardize their reputations for a vision that may call for a substantial leap of faith. Ambitious, creative, resilient,
准备为了一个可能要求信仰实质性飞跃的愿景而损害他们的声誉。雄心勃勃，有创造力，有韧性，
and determined, entrepreneurs are prepared to overcome any obstacle in their commitment to an idea, often at great personal sacrifice. Failure can come at a heavy cost; equally, success can
企业家们下定决心要克服任何阻碍他们实现一个想法的障碍，往往要付出巨大的个人牺牲。失败会付出沉重的代价；同样，成功可以
deliver huge financial and personal reward, as well as an enduring legacy.The wheels of change Examples of entrepreneurship can be
提供巨大的经济和个人回报，以及持久的遗产
found throughout history, although little is known about the lives of the economic innovators of the ancient world. The pioneers of the later medieval and early modern period are better documented.
纵观历史，人们对古代经济创新者的生活知之甚少。中世纪晚期和现代早期的先驱者有更好的记载。
At the time when the first roots of capitalism were beginning to emerge in Europe and eventually in North America, individuals turned from traditional ways of running businesses to experiment
当资本主义的最初根源开始在欧洲出现并最终在北美出现时，个人从传统的经营方式转向了试验
with new ideas. This led to developments such as international banking and Johannes Gutenberg’s printing press.By the early 19th century, the Industrial Revolution had transformed the world.
有新的想法。这导致了国际银行业和约翰内斯·古腾堡印刷机的发展。到19世纪初，工业革命改变了世界。
Rates of economic growth and production soared asmanufacturing was automated, made possible by inventions such as the steam engine. Modernization of transportation accelerated globalization,
由于蒸汽机等发明使制造业实现了自动化，经济增长率和生产率迅速提高。交通运输现代化加速了全球化，
allowing entrepreneurs to build businesses across countries and even
允许企业家在各国甚至全球范围内建立业务

continents, and permitting industrialists like Andrew Carnegie and Cornelius Vanderbilt to amass huge fortunes.
并允许像安德鲁·卡内基和科尼利厄斯·范德比尔特这样的实业家聚敛巨额财富。
As the 19th century progressed, innovation gathered pace. Thomas Edison spread electric power and light across the world.
随着19世纪的发展，创新加快了步伐。托马斯·爱迪生把电力和光传播到世界各地。
Meanwhile, the automobile was invented and assembly line production allowed it to be manufactured for a mass market.
与此同时，汽车被发明出来了，流水线生产使它能够面向大众市场生产。
The first half of the 20th century saw entrepreneurs overcome the challenges of two world wars and the Great Depression. Visionaries like Coco Chanel, Walt Disney, and Clarence Saunders created empires in fashion,
20世纪上半叶，企业家们克服了两次世界大战和大萧条的挑战。像可可香奈儿、沃尔特迪斯尼和克拉伦斯桑德斯这样的幻想家创造了时尚帝国，
cinematic entertainment, and supermarket retail, respectively.
电影娱乐和超市零售。
The potential opportunities—and risks—for entrepreneurs multiplied in the decades after World War II. The economy became increasingly globalized as modes of transportation and communication sped up. Oprah Winfrey and Richard Branson built
在二战后的几十年里，企业家的潜在机会和风险成倍增加。随着运输和通讯方式的加快，经济日益全球化。奥普拉·温弗瑞和理查德·布兰森
business empires that covered a range of economic sectors, while pioneers like Bill Gates and Steve Jobs made computing technology a lynchpin of daily life. Entrepreneurial impact
商业帝国涵盖了一系列的经济领域，而像比尔·盖茨和史蒂夫·乔布斯这样的先驱者使计算技术成为日常生活的关键。创业影响
By the 1990s, the internet had emerged as a revolutionary force in the economy, forever altering traditional methods of doing business. Through seizing the opportunities that the digital economy has to offer, today’s entrepreneurs, like
到了20世纪90年代，互联网已经成为经济领域的一股革命力量，永远改变着传统的商业方式。通过抓住数字经济带来的机遇，今天的企业家们

“Many of life’s failures are people who did not realize
“人生的许多失败都是那些没有意识到的人
how close they were to success when they gave up.”
他们放弃的时候离成功有多近。”

Jack Ma and Mark Zuckerberg, have the potential to capture the attention of billions of consumers, as well as gather information about—and potentially influence—their tastes and preferences.
马云（jackma）和扎克伯格（markzuckerberg）有可能吸引亿万消费者的注意力，并收集有关他们品味和偏好的信息，并可能影响他们的喜好。
Meanwhile, social entrepreneurship is growing, with the power to fix social problems in the long term by creating new institutions, such as Muhammad Yunus’s concept of “microcredit” to help
与此同时，社会企业家精神正在增强，通过建立新的机构，如穆罕默德·尤努斯提出的“小额信贷”概念来帮助解决长期的社会问题
struggling entrepreneurs. This sector is likely to continue to expand in the wake of the COVID-19 pandemic and the ensuing global economic crisis, as people must apply innovative thinking
苦苦挣扎的企业家。随着COVID-19流感大流行和随之而来的全球经济危机，这一领域可能会继续扩大，因为人们必须运用创新思维
to keep their businesses afloat. Ultimately, however, entrepreneurs
为了维持他们的生意。然而，归根结底，企业家
must still bring something novel to the marketplace to capture the attention and imagination of the consumer. Often, the best entrepreneurs are those who emerge during the most challenging of times and the most unstable of economies.
还必须给市场带来一些新奇的东西来吸引消费者的注意力和想象力。通常，最好的企业家是那些在最具挑战性的时代和最不稳定的经济体中涌现出来的人。

本资源包含内容：【DK Entrepreneurs Who Changed History】高清pdf

悠悠乐英语资源站主要有国家地理英文原版教材，以及英文National Geographic原版练习册，DK原版书籍，以及剑桥牛津的教材和大量英文原版杂志，还有供少儿英文阅读的桥梁书early chapter book，提高少儿英文阅读水平，为您的英语学习服务